5 Don’ts in a Press Release

By Rachel Syfargo   A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an event to sharing the news on everything from advocacies... Read More | Share it now!

Witness the Power of PR in P.T. Barnum’s The Greatest Showman

Anna Olaguer   Some people say he was a fraud but some would say was a genius. Phineas T. Barnum, played by the multi-talented actor Hugh Jackman in Michael Gracey’s The Greatest Showman, is an ambitious man with a million dreams who created a... Read More | Share it now!

Sports Athletes and Brand Endorsements

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to communicate what their brands are all about. One of the... Read More | Share it now!