Snickers launches Don’t Drive Hungry Initiative

When drivers get hungry, they end up doing crazy things on the road.

So Snickers reminded people not to let hunger get in the way of their driving as they launched the Don’t Drive Hungry Initiative in April 23, 2016.

Snickers kicked off the initiative by giving away free temporary Don’t Drive Hungry license plates at the Capital Commons Carpark – these temporary plates were not only LTO compliant but they’re also great reminders of the brand’s message to drive safe by not driving hungry.

For a week-long initiative, the ComCo was able to bring 31 media attendees and 33 total media pick-ups translated to a media value amounting to PhP 17,094,606.30.

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