5 Don’ts in a Press Release

5 Don’ts in a Press Release

By Rachel Syfargo   A press release is one way for public relations (PR) practitioners to create awareness for their brand. From announcing a new product or service, inviting customers to an event to sharing the news on everything from advocacies to executive...
Sports Athletes and Brand Endorsements

Sports Athletes and Brand Endorsements

IN THE WORLD of product endorsements there is no denying that sports athletes have proven their effectivity. Because of their appeal to a wider range of people, companies tap their services to communicate what their brands are all about. One of the most sought-after...